Deal enables AirAsia’s dynamic growth, advanced digital strategies and retailing prowess
MINNEAPOLIS and KUALA LUMPUR, MALAYSIA; 28 February 2019
AirAsia has renewed its agreement with Navitaire, an Amadeus company. Under the terms of the contract, AirAsia will use Navitaire’s advanced ancillary, loyalty and reservations platforms including digital, merchandizing, distribution and departure control until 2028, resulting in over 25 years of partnership between AirAsia and Navitaire.
Navitaire and AirAsia have a strong history of collaboration, beginning with the carrier’s first LCC flight in 2001 to more than 73 million annual passengers in 2017. Today, AirAsia has grown to become the largest LCC in Asia, a digital powerhouse, prolific retailer, and transformative force in the industry.
AirAsia will leverage Navitaire’s technology platforms to support the carrier’s growth plans as it adds 300+ aircraft and expands in key regions such as Southeast Asia, India, Japan and China over the coming years.
“Since our launch, Navitaire has shared our focus on supporting our high-growth and low operational cost model by providing solutions that enable us to serve our customers in innovative ways,” said Aireen Omar, AirAsia Deputy Group CEO (Technology and Digital). “As AirAsia spreads its wings, platforms including New Skies and Navitaire Loyalty give us the right foundation to further position our business for sustainable, long-term success. New Skies is a prime example of our passionate commitment to adopt new technologies to help us deliver world-class service at low fares across Asia Pacific.”
“Tony Fernandes and the entire AirAsia team have embodied an entrepreneurial spirit since day one, and harnessed this energy to attract over 500 million passengers today to truly deliver on the brand promise ‘Now Everyone Can Fly’,” said David P. Evans, Navitaire CEO. “We’re honored to support the airline’s tremendous growth and continued success as AirAsia edges closer to bursting through the 100 million annual passenger ‘ceiling’ and beyond.”
Navitaire provides technology and business solutions to the airline industry, powering more than 60 of the world’s leading low-cost and hybrid carriers. Its New Skies® reservations system is a digital, “e-commerce first” platform with comprehensive retailing, analytics and passenger personalization tools. The solution is designed for efficiency utilizing a single record approach, which manages both the offer and the order throughout the passenger lifecycle. Real-time data for on-demand decision making and omni-channel processing are hallmarks of New Skies leveraged extensively by airlines with clear industry leadership in innovation, such as AirAsia.
AirAsia, the world’s leading low-cost carrier, services an extensive network of over 130 destinations across Asia Pacific. Since starting operations in 2001, AirAsia has carried more than 500 million guests and grown its fleet from just two aircraft to over 200. The airline is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand and the Philippines as well as India and Japan, servicing a network stretching across Asia, Australia and New Zealand, the Middle East and the US. AirAsia has been named the World’s Best Low-Cost Airline at the annual Skytrax World Airline Awards 10 times in a row from 2009 to 2018. AirAsia was also awarded World’s Leading Low-Cost Airline for the fifth consecutive year at the 2017 World Travel Awards, where it became the inaugural recipient of the World’s Leading Low-Cost Airline Cabin Crew award.
Navitaire (www.navitaire.com) delivers industry-leading technology services supporting growth, profitability and innovation to more than 60 airlines and rail companies worldwide, including many of the world’s most successful low-cost and hybrid airlines. Navitaire offers a full suite of proven solutions focused on revenue generation and streamlining costs in the areas of reservations, ancillary sales, loyalty, revenue management, revenue accounting and business intelligence. Navitaire has offices in North America, Europe, Asia and Australia, and is a wholly owned subsidiary of the Amadeus IT Group.
“Since our launch, Navitaire has shared our focus on supporting our high-growth and low operational cost model by providing solutions that enable us to serve our customers in innovative ways.”