Ancillary Pricing
Optimization (APO)

Power new tactics and strategies to drive revenue for airfare and ancillary with flexibility, data and performance

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Offer comprehensive dynamic pricing

Use flexible data and rules

Discover optimal pricing models

Leverage machine learning

Easily capture your data

Offer comprehensive dynamic pricing

Enable true dynamic pricing for airfare, bags, seats, meals, activities and new products that you can invent and set up in New Skies® or Travel Commerce independently.

Use flexible data and rules

Create new variables in addition to leveraging hundreds of out-of-the box parameters via a rules engine you control.

Discover optimal pricing models

Run pricing experiments with a control group to discover what you should do to achieve your business goals.

Leverage machine learning

Deploy models utilizing a wide range of algorithms to enable innovative pricing strategies.

Easily capture your data

Capture both shopping and booking data to facilitate more effective analysis and machine learning.

Optimize your revenue

Drive revenue with verifiable pricing strategies

Optimize your revenue

Drive revenue with verifiable pricing strategies

  • Run experiments with control groups and test several price points against your current pricing model to determine the most effective pricing.
  • Test diverse pricing models to evaluate marketing tactics.
  • Determine how to implement your pricing models and achieve your business objectives with the platform's flexibility, speed and power.

Powerful tools allow carriers to offer the right price

Experiments launched in minutes

Set up experiments quickly to gather data on various price points offered to a specific population. Capture shopping and booking data for all experiments and other pricing models for more in-depth analysis and to improve modeling capability.

Sophisticated models with powerful algorithms

Create models using the machine learning tools you select and import into APO. In addition to the flexible rules engine, we support specific formats for models, such as random forest.

High performance

Rely on APO’s fast response times to manage the high volume of pricing activity in a typical booking flow and keep the overall system running smoothly.

Integrated, flexible architecture

As a Navitaire customer, skip the startup effort as APO is fully integrated with New Skies and Travel Commerce.

Take advantage of APO Plus

Enjoy all the capabilities of APO, along with support from our team of experienced analytics professionals.